Tuesday, July 31, 2007
LinkWorth: The Good
There are a number of link broker sites out there: the good, the bad, and the ugly. I'm not going to name the ones I don't like for a number of reasons, but I will tell you about one that I have been with for several years and that I am very happy with and that is LinkWorth.com.
There are a lot of reasons why I not only like LinkWorth, but also have been very loyal to them. When I was contacted directly by an advertiser after they canceled text ads on our sites, I was surprised that they wanted to do this to get a discount by bypassing LinkWorth. I promptly reported them to LinkWorth and told the former advertiser that I would never take their business, no matter how much they offered us.
I did this because LinkWorth provides a good service and charges about 30% for the text ad fee. This is not a small amount, but the other sites I have seen generally charge about 50%, or 30% of the "wholesale" price. I consider both of these to be excessive, although to be fair LinkWorth does take 50% of the fees when they take care of the marketing and placing of text ads. I have not tried the full service option but it may be worth it.
Once your site is set up in LinkWorth, you can add code to your site which allows the adding and removing of text ads on your site to be automated. If you've ever added and removed links as advertisers change, you know that can take some time and be a headache if you have a lot of sites.
LinkWorth also allows you to buy text ads on other sites and has different types of advertising options. And as a publisher you can also provide a number of options for advertisers.
We have been with LinkWorth for a number of years and also run Google AdSense on most of our sites. Over the past few years the income from AdSense has decreased, but the LinkWorth income has increased and we are now exceeding the most we have ever made with AdSense on a monthly basis.
If you have a web site or a blog and are not not offering text ads on your site, you are missing out on a great additional revenue stream.
[Note: This is not a paid post and it does not contain any paid text link ads. Some links may be affiliate links and can be easily circumvented if you wish. If you want to confirm that I really feel this way, please feel to comment. I really do like LinkWorth...]
Monday, July 9, 2007
Absolute Information Power Corrupts Absolutely
Spam in blogs, Spam Blogs, Spam Posts, Spamming blogs, and Comment Spam
Spam in blogs (also called simply blog spam or comment spam) is a form of spamdexing. It is done by automatically posting random comments or promoting commercial services to blogs, wikis, guestbooks, or other publicly accessible online discussion boards. Any web application that accepts and displays hyperlinks submitted by visitors may be a target.
Adding links that point to the spammer's web site artificially increases the site's search engine ranking. An increased ranking often results in the spammer's commercial site being listed ahead of other sites for certain searches, increasing the number of potential visitors and paying customers.
Buying Blog Comments
A new website came out where spammers can now purchase blog comments from legit writers. People write the blog comments and use their username for the anchor and the URL for their spam site. The main site is Buy Blog Comments but there have been some more popping up in other places..
Pay Per Post
PayPerPost, Inc.
Founded Orlando, Florida, USA (June 30, 2006)
Headquarters Orlando, Florida, USA
Key people Ted Murphy, CEO & Co-Founder; Paul Lewis, Co-Founder
PayPerPost (PPP) is a website which helps content creators such as bloggers, videographers, podcasters and photographers find advertisers willing to sponsor specific content. The advertisers create opportunities ("opps") that describe the content they are looking for (e.g. feedback, reviews, buzz, creative, video). The bloggers (sometimes referred to as "Posties") then choose opportunities in their area of interest.
Once the blogger has written a blog post or posted a video that matches the requirements, PPP then reviews the post against its requirements (e.g. topic, tone, length) and PPP terms of service (e.g. disclosure required, no adult content), and handles payment.
The company recently (as of April 2007) introduced a segmentation system whereby advertisers can limit which bloggers qualify for their opportunity. The system uses criteria such as Technorati rank, Google Page Rank, Alexa rank, blogger quality rank, and blog categories. They can also exclude blogs on certain domains.
The company sparked controversy in its first year, with critics claiming that sponsored blogging was unethical. It has received sustained criticism from technology blogger Michael Arrington and sustained support from technology blogger Andy Beard. Some supporters claimed that sponsored blogging helps "blue-collar bloggers", and PayPerPost members claimed that there is room for all views in the blogosphere.
PayPerPost was founded by Ted Murphy, who also founded the interactive agency MindComet and the "BlogStar Network", designed to connect advertisers with bloggers in a manual, non-marketplace fashion.
Mostly From W|k|pedia, the frree ensyclopedia
Tuesday, July 3, 2007
Canadian Health Domain Names on Sale
A group of premium Canadian domain names has recently been put on sale, including a rare 3-letter word domain. This is the first time that such exclusive health-related domain names have become available.
Toronto, ON (PRWEB) July 2, 2007 -- A group of premium Canadian domain names has recently been put on sale. They are: Hospital.ca, Hopital.ca (French translation of "hospital"), Telemedicine.ca, and Eye.ca. This is the first time that such exclusive health-related domain names have become available.
Health care has repeatedly ranked as the top priority for Canadians and excellence in medicine is one of the hallmarks of the Canadian identity. It is therefore no surprise that these health-focused domain name listings have generated a great deal of excitement in Canada.
Like good locations in real estate, single-word domain names are a scarce and desirable commodity. All the words in the dictionary have long been registered and it's very rare to see any single-word domain name with broad commercial appeal become available. Some .CA domain names representing smaller niche markets (e.g., cruise trips, or computer parts) have recently sold in the $20,000 - $40,000 ($CDN) range. It is anticipated that these premium health domains will be bid up even higher.
Hospital.ca, Hopital.ca, Telemedicine.ca and Eye.ca are currently available for sale by their respective owners on our domain name exchange and escrow platform. Interested parties are directed to visit the bidding pages for each of the domains, for example: http://www.sedo.com/search/details.php4?domain=telemedicine.ca.
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Press Contact: Maria Berdugo
Company Name: Sedo.com, LLC
Phone: +49 (221) 340 30 235
Website: http://www.sedo.com
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