Tuesday, April 22, 2008

 

Surprise Growth Of Mobile Internet

 
BuzzCity reports surprise growth of mobile internet in Middle East

myGamma Global Mobile Advertising Index shows growth following changes to mobile operator tariffs

London - Apr 22, 2008
(PRN): BuzzCity (http://www.buzzcity.com), a provider of global wireless communities and consumer services, today reveals the myGamma Global Mobile Advertising Index demonstrating the popularity of its mobile social network. BuzzCity also reports surprise growth for demand of its service in Egypt and Saudi Arabia which will surprise both the global mobile community and digital advertising industries. It is likely the growth is directly linked with changes in mobile operator business models offering affordable and understandable ! mobile data packages.

myGamma Global Mobile Advertising Index
The following statistics shows advertising page views in the first quarter of 2008.

1. Indonesia: 654 million (up 13328% on Q1 2007)
2. India: 577 million (up 1522%)
3. South Africa: 426 million (up 418%)
4. USA: 132 million (up 917%)
5. Kenya: 79 million (up 424%)
6. Romania: 57 million (up 446%)
7. Bangladesh: 53 million (up 305%)
8. China: 37 million (up 6053%)
9. Brunei: 35 million (up 221%)
10. Pakistan: 35 million (up 814%)

BuzzCity's myGamma social network service on mobiles operates on an ad-supported model as a primary source of revenue. Advertisements are served on myGamma and on more than 2,000 publisher sites globally. BuzzCity tracks the growth of the network and by extension, the growth of the mobile internet in more than 70 countries around the world.

The company recently announced plans for a US office, a market where traffic has grown more than 900%, putting the US in 4th place. BuzzCity expects this to grow to more than 100 million page views per month in the next quarter. In 21st place is Canada, with 5 million page views per month, which has made a phenomenal growth of 11,800% over the last 15 months. This may mark the growth of a new market in North America.

In Q1 of 2007 the myGamma banner network served a little over 260 million banners over its top 10 high traffic countries South Africa, India, Thailand, Kenya, Bangladesh, Brunei, USA, Romania, Nigeria and Malaysia. Over the first quarter of 2008, the Top 10 countries served more than 2 billion ads, a growth of 800%. The Top 10 also saw some new entrants, with Indonesia, China and Pakistan replacing Thailand, Nigeria & Malaysia which collectively served about 60% of the 3 billion ads served across the network..

KF Lai, CEO of BuzzCity, commented on the news: "In Q1 of 2008, we served more than 26 million banner advertisements to Egyptian users. This is a growth of 5,400% against the first quarter of 2007 when we served only 490,000 impressions. During this period, Saudi Arabian traffic grew by nearly 900% to 22 million banners. In both cases, increased mobile penetration and healthy competition among carriers invariably sees more consumer activity on the mobile internet. We are only going to see more of this, everywhere."

Advertisers, such as Mozat in Singapore, have been quick to take advantage of the rise of the mobile internet in the Middle East and have targeted campaigns to Egypt and Saudi Arabia. BuzzCity has expanded its network to deploy new services in Croatia, Iran, Namibia, Nepal, the United Arab Emirates and Yemen.

Download the myGamma Global Mobile Advertising Index

For more information, contact:

Skywrite Communications
Catriona Biggart/Claudia Bate
Tel: +44 20 7608 4650
Email: buzzcity@skywritecomms.com
Website:
http://www.buzzcity.com


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Wednesday, April 16, 2008

 

Video Chat Services To Penetrate Mobile Adult Content Market

Mobile Adult Content Market to Approach $3.5 Billion by 2010, Driven by Streamed Video and Video Chat Services, Says Juniper Research

The increasing adoption of streamed video and video chat services, fuelled by a sharp rise in the adoption of 3G services, will push revenues derived from mobile adult services to nearly $3.5 billion by 2010, according to a new report by Juniper Research.

Hampshire, UK  -  November 27, 2007 -- The increasing adoption of streamed video and video chat services, fuelled by a sharp rise in the adoption of 3G services, will push revenues derived from mobile adult services to nearly $3.5 billion by 2010, according to a new report by Juniper Research.

The report also found that a significant proportion of new revenues were expected to hail from the relatively underdeveloped North American markets, despite the existing restrictions on on-portal content.

According to report author Dr Windsor Holden, "While operators in the US and Canada are still very reluctant to introduce age-verification systems and offer adult content, it is a completely different story off-portal with a number of service providers now offering D2C content and services aimed at those markets. Furthermore, as mobile subscribers become more comfortable and familiar with the off-portal environment, then the traffic to these sites is likely to mushroom."

The report also found that while new legislation in markets such as China and South Korea would depress growth in Asia, adoption in Eastern European markets was rising at a higher rate than previously anticipated, in part thanks to the greater willingness of operators in the region to offer a wide variety of explicit, white-label content on-portal.

"While in most forms of mobile entertainment, the brand is king. That truism does not apply in mobile adult content," said Holden. "The most popular genre amongst consumers is graphic, amateur content. If operators truly wish to maximise their revenues from adult content, then they should provide consumers with a mix of genres, in which white-label content is given equal prominence to that of major brands."

Other findings from the Juniper report include:
•    Western Europe will remain the largest regional market for mobile adult services throughout the period covered by the report, with revenues rising from $775m in 2007 to $1.5bn by 2012.
•    Global revenues from video chat services will rise from just $138m in 2007 to more than $1.5bn by 2012.
•    While users of adult services are far less price sensitive than consumers of other mobile entertainment services, service providers should be careful not to overprice content.

Juniper Research assesses the current and future status of mobile adult services based on interviews, case studies and analysis from representatives of some of the leading organisations in the growing mobile adult services industry.

White papers and further details of the study 'Mobile Adult Services (4th edition)' can be freely downloaded from http://www.juniperresearch.com Alternatively please contact John Levett at +44(0)1256 830002.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

Press Contact: John
Company Name: Juniper Research Ltd
Phone: +44(0)1256 830001
Website:
http://www.juniperresearch.com


Saturday, April 5, 2008

 

National Arbitration Forum Resolves 3 Domain Name Disputes

The National Arbitration Forum Resolves Univision, Webkinz and Hershey's Kisses Domain Name Disputes

Dispute resolution program boasts a legal process that is quick, inexpensive, neutral and expert.

Minneapolis  -  September 13, 2007 -- www.domains.adrforum.com -- The National Arbitration Forum recently issued decisions on the rights to Univision.tv, Webkinzz.com, Webkniz.com, Weblinz.com and ChocolateKiss.com.

"Domain names have irreplaceable value for trademark holders. Abusive practices like cybersquatting and typosquatting can lead to disputes," said Kristine Dorrain, Internet Legal Counsel. "The National Arbitration Forum domain name dispute resolution program boasts a legal process that is quick, inexpensive, neutral and expert."

The following three decisions were made in accordance with the Uniform Domain Name Dispute Resolution Policy (UDRP) of the Internet Corporation for Assigned Names and Numbers (ICANN) by independent and neutral arbitrators on the National Arbitration Forum's panel.

Univision.tv
On June 7, 2007, Univision Communications Inc., the premier Spanish-language media company in the United States, submitted a complaint electronically with the National Arbitration Forum asserting legal rights to the domain name Univision.tv. The Complainant requested the dispute be decided by a three-member panel.

The Panel concluded that the domain name is identical to the registered trademark UNIVISION with the addition of the .tv extension. Respondent and registered owner Edmundo Norte could not support his claim of an intent for future use as a parody site and did not demonstrate rights to or legitimate interests in Univision.tv. The Panel found that the Respondent offered to sell the domain name for an amount in excess of reasonable development expenses which supports findings of bad faith registration and use. The Complainant successfully established all three elements required under the ICANN Policy and defended its trademark in domain name dispute resolution. On August 16, 2007, Univision.tv was ordered to be transferred to Univision Communications Inc.

Webkinzz.com
Ganz, owner of Webkinz a popular line of real and virtual stuffed animals, submitted a complaint electronically on May 21, 2007. The National Arbitration Forum panelist found that the domain names Webkinzz.com, Webkniz.com, and Weblinz.com were registered by renowned cybersquatter Texas International Property Associates.

The Panel found that the three disputed domain names are confusingly similar to the WEBKINZ mark all with slight typographical variations. The Panel went on to find that erroneous variations of Complainant's WEBKINZ mark are typical of typosquatting -- using a website to profit from the mistyping of someone else's trademark -- and prove the Respondent's lack of rights and legitimate interests. Because the Respondent used the websites to generate revenue through pay-per-click advertisements it was found that the domain names were registered and used in bad faith. Ganz proved all three elements required of the ICANN Policy and was granted the rights to Webkinzz.com, Webkniz.com, and Weblinz.com on July 19, 2007.

ChocolateKiss.com
The Hershey Company, one of the largest chocolate production facilities in the world, filed a claim electronically on April 20, 2007 against Respondent R. Reaves. Complainant, the Hershey Company, requested that the dispute over ChocolateKiss.com be handled by a panel of three National Arbitration Forum arbitrators.

The Panel found that ChocolateKiss.com was confusingly similar to Complainant's KISSES mark, as the term "chocolate" was simply descriptive of Complainant's business and the combination of the terms was calculated to suggest the involvement of Complainant. The Panel also found that Respondent lacked rights or legitimate interests because the content displayed on Respondent's website gave the erroneous impression that it was affiliated with Complainant. Finally, the Panel found that Respondent registered and was using the domain name in bad faith because Respondent was using this implied affiliation with Complainant to attract users to its website for commercial gain. Accordingly, the Panel granted Complainant's request for a transfer of the domain name on June 8, 2007.

To file a claim, see www.domains.adrforum.com. Questions regarding domain name dispute resolution or e-commerce arbitration may be directed to domaindispute @ adrforum.com. Journalist inquiries may be directed to media @ adrforum.com.

About the National Arbitration Forum (FORUM)
The National Arbitration Forum (FORUM), a leader in arbitration and mediation services for over 20 years, is an expert in the resolution of Internet-based disputes. An innovator in the industry, the National Arbitration Forum serves as one of three primary providers of the ICANN domain name dispute resolution program, resolving issues involving disputed trademarks. Over 8,000 intellectual property cases have been filed through the National Arbitration Forum's state-of-the-art case management system. For more information, visit
www.domains.adrforum.com.

Fact Sheet
http://www.adrforum.com/users/naf/resources/FastFactsDomainNameDisputeResolution.pdf
Searchable Case Database
http://domains.adrforum.com/decision.aspx
Univision Communications Inc. v. Edmundo Norte
http://domains.adrforum.com/domains/decisions/1000079.htm
Ganz v. Texas International Property Associates
http://domains.adrforum.com/domains/decisions/991778.htm
The Hershey Company v. R. Reaves
http://domains.adrforum.com/domains/decisions/967818.htm

Press Contact: Jolina Pettice
Company Name: National Arbitration Forum
Phone: 952 400 0349
Website:
www.domain-disputes.com


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